Representatives of the Spanish avocado industry agreed to commit to differentiating national production by guaranteeing maximum quality and promotion in international markets, promoting brands of origin and carrying out awareness campaigns for consumers.
These conclusions were reached after participating in the III International Avocado Conference, organized by the Association of Avocado Producers (ASOPROA) and the Valencian Association of Farmers (AVA-ASAJA), an event attended by more than 300 professionals, companies (marketers, fertilization firms, irrigation, nurseries, etc.) and public and private researchers with the aim of expanding knowledge and generating synergies on avocado cultivation, which has become, due to its profitability, the main alternative crop in many areas of the country.
In this regard, the president of AVA-ASAJA, Cristóbal Aguado, indicated that the Spanish avocado sector has to worry about knowing the latest innovations in cultivation to be more professional and “about organizing -a well-organized sector has more opportunities to live from success and if a sector is not organized, success does not last long- and about being strong when it comes to reaching the market, with a quality brand that consolidates us against imports”.
The Minister of Agriculture, Miguel Barrachina, also participated, accepting the challenge by offering “our commitment to professionalization, the ‘Aguacates CV’ quality brand and, of course, to research (the IVIA is at the service of the sector).
In a round table with marketers, moderated by the president of ASOPROA, Celestino Recatalá, the agricultural leader himself appealed to operators and distribution to “promote the first brand of origin that has been launched in the country on this fruit: ‘Aguacates CV’, which has started selling in MasyMas supermarkets, but we hope it will continue to grow to strengthen our market share and the profitability of farmers in the medium and long term”.
Recatalá added that “ASOPROA has registered the ‘Aguacates de España’ brand and is willing to transfer it to the Interprofessional organization as long as we agree on usage conditions”.
For his part, Juan Antonio Reyes, said that “we should promote to increase consumption per person, as has already been done in the United States, and even consider a European Avocado Interprofessional”.
Alberto Fernández (Alcoaxarquía) emphasized “waiting for the ideal time to harvest the Lamb Hass variety -the majority in the Valencian countryside- and differentiating it to open a window in the market in the face of the avalanche of Hass coming from third countries”.
In the same vein, Víctor Luque (Trops) stressed that “the market is in charge and, therefore, we must work to ensure that the Spain brand guarantees maximum quality and generates trust”.
Finally, Miguel Minguet (Albufera Foods), highlighted that “Europe always responds to our problems by telling us to promote, and to promote we must be united, under a regional or national quality figure. Let’s take advantage of the added value provided by our greater proximity and sustainability”.
Source: https://www.portalfruticola.com/noticias/2025/01/27/aguacate-espanol/
